Jeannine TaylorFounder, Publisher, CEO, kawarthaNOW.com
Jeannine's Story :
I am driven to be near water and love the Kawarthas. I love that we are surrounded by water in every direction.
I grew up in Peterborough, was educated here and never had any desire to move away. I am grateful to my parents for moving here from Toronto after the war, and to my father for forging a space for us in cottage country. I understand why people want to relocate here because I’ve never wanted to leave.
Since my early years I’ve always been vocal and not afraid to speak my mind. I think that’s what led me to always be working as a promoter, communicator and marketer.
But when I landed on the internet in late 1995 I knew that it was going to change everything about communication and promotion. I spent three days over Christmas holidays that year surfing the web. I was single at the time.
I was the managing editor of three local print magazines that year, and the internet was a huge eureka moment for me. When my print publisher refused to embrace the internet quickly, I left and found quidnovis.com in May 1996 as a community based information magazine. We were way ahead of our time to be converting mindsets to online advertising. Businesses needed websites and we filled that need working in a website development and internet marketing for 16 years. In 2012 we made the decision to return the focus to being a media company and rebranded as kawarthaNOW.com. It’s now a competitive media landscape and a male dominated industry. There are few female publishers.
In my early internet months, I also did not know how much it would also change my personal life. I met my partner Bruce Head on match.com in May 1996. He is now our managing editor (also a communicator and writer) and our lead tech developer.
Thoughts on Community :
I believe in supporting local in everything that we do. I believe in promoting Peterborough and the Kawarthas.
I believe in raising the bar in everything we do. We can always do better, and striving for quality is an ongoing process.
I believe that we need to always support other women without question, motive or judgment. We still have work to do to promote women and achieve gender parity.